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The Basic Principles of Web Design

webEver wonder what allows for a particular website to have the appearance that it has, as well as to have the functions that it has? Well, you owe it all to web design. Thus, when it comes to judging and evaluating a website, it’s not all about appearance. It’s also (and more importantly) all about how its appearance all lead you to its proper functions.

Thus, in web design, there are several principles that must be taken into account. These principles will serve as the guide posts of any web designer, or a checklist perhaps, to be able to determine if the website that he or she is making is still pushing the right buttons and hitting the right notes. Think of it this way: let’s say you’re making a tech blog. If the web design of your tech blog is good enough, then it’ll attract the right number of website visitors for that particular website.

Web designing entails a lot of discipline and focus.

designerOne of the main principles that must be followed is quality and credibility. When creating a website and planning its design, learn the art of sending the message that you mean nothing but good and honest business, without coming across as boring. Users will enjoy a website that manages to show them a good and healthy mix of professionalism and quirkiness. You can do this by employing lots of whites, blues, blacks, and then somewhere in the middle a splash of orange or red. That’ll be a real reward for your users.

You also have to remember that users don’t read, they scan. Very simply, if your site is unnecessarily text-heavy and the texts in themselves don’t serve an interesting purpose except to be read, then that will be a huge burden for your website visitors. And chances are, you won’t have them around again. Of course, you wouldn’t want that, would you? So ditch the long and winding paragraphs. Please.

For your third principle: website users do not like to be kept waiting. Give them what they are supposed to think with your website. Each click should lead them somewhere. Maximize the power of links to other websites which they might find equally interesting without having to abandon your website. Always remember to give the users what they want, and pronto. They prefer (or to be more precise, demand) instant gratification. Don’t waste their time by forcing them to think.

Fourth: remember that users want to have control. Or, at the very least, they would like some semblance of control over their browsing. Don’t make them think that you’re dictating or predicting their choices or movements in any way because this is bound to scare off your website visitors faster than you can say “web design”. So, in knowing that they are impatient and yet want to have and experience control, you have to strike the delicate balance between giving them what they want and making sure that they’re doing enough for themselves to get it.